2025 Lu Village Forum (Online) Proposed Solutions


The Lu Village Forum aims to comprehensively create an interactive platform that integrates rural finance, rural revitalization, rural culture, rural art, and rural tourism to contribute to the win-win situation of the community of shared future for mankind. In particular, it will fully leverage the leading role of rural finance in deepening the "Million Project" in Zhejiang, China to support rural revitalization and rural tourism, and contribute the "Chinese model" to achieving rural civilization and common prosperity for humanity.
I. Forum Name
2025 Lu Village Forum
II. Forum Theme
Financial Empowerment for Common Prosperity, Art Illuminates Beautiful Rural Areas
III. Time and Location
Date: July 16, 2025 (tentative)
Location: World Rural Tourism Town (permanent venue of the World Rural Tourism Lu Village Forum)
III. Organizing Units
Organizing Unit: World Rural Tourism Council
Co-organizing Unit: CCTV Network
China National Academy of Painting
Zhejiang Commercial Bank Co., Ltd.
Zhejiang Foreign Language University
(Zhejiang Agricultural and Forestry University)
Zhejiang Chamber of Commerce and Industry Financial Services Committee
Art of China Exhibition Hall
Supporting Units: International Mountain Tourism Alliance
Asia-Pacific Tourism Association
CCTV Finance Program Center
China Economic Information Agency
CCTV Zhejiang Station
Zhejiang Provincial Society of Humanities and Social Sciences
V. Participants
① International leaders
② Leadership of the main organizing and hosting units
③ Representatives from the rural finance industry
④ Representatives from the rural revitalization industry
⑤ All members of the World Rural Tourism Council
⑥ Experts and scholars representatives
⑦ Important invited guests
VI. Conference Agenda (100 minutes)
Host: To be determined
(1) Speech by leaders: (9 minutes)
1) Chairman of the World Rural Tourism Council, former Executive Director of the United Nations Tourism Organization
Massimo Favilla
2) Ambassador of the United Nations Tourism Organization, advisor of the World Rural Tourism Council
Zhu Shanzhong
3) Chairman of the Asia-Pacific Tourism Association, Vice Chairman of the World Rural Tourism Council
Peter Simon
(2) Keynote Speech: (30 minutes)
Chairman of the Zhejiang Chamber of Commerce and Industry Financial Services Committee, Secretary-General and Chairman of Zhejiang Commercial Bank Co., Ltd.
Lu Jianqiang
Financial Empowerment for Common Prosperity
(3) Program Release: (6 minutes) one "Sample Cultivation Plan for Top 100 Cases of Rural Tourism Contributing to Common Prosperity" is scheduled for release
2. "Sample Cultivation Plan for Top 100 Cases of Rural Finance Contributing to Common Prosperity" is scheduled for release 3. "Brand Development Plan for the 'Lu Village Cup' 2026 International Rural Art Competition" is about to be released.
(4) Academic Interaction (One representative from each of the following units, 5 minutes each, totaling 40 minutes)
1. Zhejiang Commercial Bank
2. Host University
3. CCTV Network
4. Asia-Pacific Region
5. Europe Region
6. Africa Region
7. America Region
8. China Region
(5) Brand Promotion (15 minutes)
Light of the Countryside - Member Brand Promotion
Through the Light of the Countryside online live streaming platform, conduct an overall brand promotion for global members under the theme of "Light of the Countryside", while deepening the 2025 Light of the Countryside member brand series promotion.
VII. Activity Form
Online and Offline联动
VII. Special Promotion
(1) Promotion Content
1. Special Deepening Promotion of the Good Book Finance Brand
2. Special Deepening Promotion of the "Dual Strength" in the Countryside
3. Special Promotion of Green Sample Towns for Common Prosperity

(II) Communication Channels
1. Mainstream media centered around China Central Television
2. New media centered around CCTV website
3. Periodicals and magazines centered around "Today's Zhejiang"

(III) Communication Methods
1. News Reporting
2. Special Reports
3. Interviews with Individuals
















Attachment:
Lu Village Forum International Brand Development Plan

1. Two major operational development features of the brand (addressing who will organize: five main entities)
1. Build the "five-in-one" international conference operation platform - the "World Town" brand
International Rural Finance Town
International Rural Tourism Town
International Rural Art Town
International Rural Culture Town
Rural International Conference Town
2. Activate the "five-in-one" international conference operation entities - the "Win-Win Operation" brand
Financial institutions lead the development
Central media organize the operation
Specialized colleges and universities assume the standardization role
Tourism and culture enterprises assist the industry
International institutions act as the leading role

I. Characteristics and Brand Development of the Three Industries (How to Achieve Win-Win Cooperation: The Three Industries)
3. Strengthen the "Five-in-One" integrated rural industry - "China Model" brand
Rural finance - "Good-Business" concept
Rural revitalization - "Common Prosperity Town" sample
Rural art - "International Competition" brand
Rural culture - "Intangible Cultural Heritage Workshop" case
Rural tourism - "Recreational Economy" park
4. Innovate the "Two Strong and One Integrated" rural tourism industry - "List Release" brand
Rural finance - Top 100 list (establish an expert committee for list release)
Rural tourism - Top 100 list (establish an expert committee for list release)
5. Expand the "One Museum Leading" rural art industry - "Art Competition" brand
"Lu Village Cup" International Art Competition
World Rural Tourism Council
March 16, 2025