On behalf of the Secretariat of the World Rural Tourism Council (WRTC), I would like to report on the work of the WRTC, with two main points: first, to summarize the work of the first quarter; and second, to set up the work of the second quarter.
I. Briefing on the work of the World Rural Tourism Council in the first quarter of 2024
The year 2024 is full of hope and vitality for the global rural tourism industry, and it will be a glorious year for the World Rural Tourism Council (WRTC). In the first quarter, our extended family has been improving and getting better on the basis of the existing foundation, realizing a good start to the year and accomplishing "three major events".
First, the organization was further improved. This quarter, the World Council of Rural Tourism organization has carried out a new round of improvement, up to now, there are 211 members from 60 countries; among them, 142 members from China, 41 members from 36 countries in Asia-Pacific region, 13 members from 11 countries in Europe, 9 members from 9 countries in Africa, and 6 members from 4 countries in the Americas, all of them are leaders, experts, scholars and management elites in the rural tourism industry. industry leaders, experts and scholars, and management elites, adding new vitality to our Council. In this quarter, we held the plenary meeting of the World Rural Tourism Council (WRTC) in 2023 to promote the soundness of the organization of the WRTC.
Secondly, we have further strengthened academic research. This quarter held the World Rural Tourism Academic Annual Meeting, China's Beijing Union University, China Tourism Economy and Policy Research Center Zeng Bowei, director of the All-China Federation of Industry and Commerce Chamber of Commerce in Tourism, Liu Feng, Anhui Division of the mainland, Professor Lin and other experts made exchanges of speeches, to further strengthen the exchange of academic members and members of the exchange of activities between. In January, "Rural Tourism Planning Practice - Taking Luoning County Rural Tourism Development Planning as an Example" was formally published and released, providing the world's first case-based rural tourism planning work for rural tourism managers, practitioners and practitioners, enriching the theoretical construction and practical exploration of domestic and international rural tourism planning.
Thirdly, the marketing activities were further expanded. In this quarter, Huzhou Rural Tourism Academy Training School (World Rural Tourism Academy) was officially settled in World Rural Tourism Town. Better basic conditions were created for carrying out various teaching activities. We also together with the Asia-Pacific Rural Tourism Association, the Asia-Pacific Rural Tourism Alliance to complete the public welfare "light of the countryside brand net red live" ninth, tenth lecture, attracted more than 10,000 people directly watch and listen to the praise attention, but also completed the "rural tourism academy brand teaching live! "121st, 122nd, 123rd lectures, nearly 90,000 people watched and listened to the two brands live more and more influence and better and better.
Second, arrange the work of the World Rural Tourism Council in the second quarter of 2024
According to the "2024 World Rural Tourism Council Work Points", around the enhancement of the World Rural Council institutional organization, brand influence, market leadership, these priorities, the second quarter focus on the completion of the "six systems".
1. Comprehensively standardize and activate the regular member communication platform system.
The World Rural Tourism Council website enhancement as the main body, improve the international member e-mail archives, members of the provinces and municipalities WeChat group, the General Assembly website, public number, jitterbugs and other communication platforms between members, to consolidate the daily communication, monthly publicity, quarterly interactions, and the annual General Assembly of the network communication platforms and channels based. The secretariat of the headquarters and the bureau, the regions and the headquarters secretariat, the members and the secretariat of the regions, the secretariats of the provincial and municipal chapters of the Chinese regions and the members of the chapters should make full use of these platforms to increase communication and promote development.
2. Comprehensively standardize and activate the regularized two-wheeled interactive innovation system.
Organize the business exchange and interaction meeting with the theme of "Review of rural tourism work in the second quarter of 2024 and work arrangement in the third quarter of 2024" and the academic exchange and interaction meeting with the theme of "Highlights, problems and countermeasures of global rural tourism development in the second quarter of 2024". Interactive session. The Secretary General of each region should play a leading role in coordinating and promoting the work of each region in the second quarter, and prepare the groundwork for the interactive meeting in the third quarter. Chairpersons, academic members and member organizations are also requested to apply for registration for the third-quarter speeches. Academic exchange quota of five (in principle, one from each region), the opportunity is rare, firmly grasp.
3. Comprehensively standardize and activate the normalization of the special brand live system
Organize the 11th, 12th, and 13th editions of "Rural Light Brand Netizen Live Streaming" and the 125th-131st lectures of "Rural Tourism Academy Brand Teaching Live Streaming". The secretariat of each region and each provincial and municipal area in China should actively organize members to watch and listen, and each member unit should also make full use of the resources of the two public welfare live broadcast platforms, and organize their employees to watch and listen, and the two platforms have already reached 30,000 and 10,000 respectively, and their influence is growing, and each member unit can voluntarily apply for the 2025 Annual Countryside Tourism Academy Lecturer and the 2024 Quarterly Broadcast.