The ultimate goal of the Secretariat of the World Rural Tourism Congress is to serve all members well and to achieve the "four-up" in a win-win situation.

    First, awareness "strong up". As secretariats at all levels, especially the Deputy Secretary-General must strengthen their own strong sense of service to the General Assembly members, members are our roots, the General Assembly is our home. In a word, let our sense of service "strong up.

    Second, the market "move". We have to fully rely on the General Assembly and their own two platforms, to carry out all kinds of marketing activities, bar the General Assembly members and their own joint marketing out, and strive to organize a quarterly activities. In a word, let our conference market "move".

    Third, the brand "ring up". The World Rural Tourism Congress itself is a big brand, we want to take advantage of this big brand, through the brand of everyone to promote, on the one hand, the General Assembly members brand, on the other hand, the Secretariat's own brand. In a word, let our common brand "ring".

    Fourth, the wealth of "prosperity". Through the General Assembly platform to ultimately achieve a win-win situation for all members of the General Assembly and the Secretariat, especially in the service of the General Assembly members to win success, to achieve the true integration of members and the Secretariat, so that members and Secretariat relatives of products into brands, brands into the market, the market into wealth. In a word, let our enterprise wealth "prosperous".