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世界乡村旅游大会
World Rural Tourism Conference(WRTC)
Shen Xiaohong, Director of the 2022 World Rural Tourism Conference members of the second quarter business work interactive report

Distinguished Chairman He, Vice-Chairmen, Regional Secretaries, members and colleagues,

        Everybody is good! Now, on behalf of the Secretariat of the World Rural Tourism Congress, I would like to report to you on the work of the two major issues. Second, the layout of the third quarter work.

       I. Report on the work of the World Rural Tourism Congress in the second quarter of 2022

       In 2022, the global rural tourism industry gradually regained its vitality in the targeted epidemic prevention and control, and our world Rural Tourism Congress service platform was gradually improved and getting better. In the second quarter, we mainly completed "three major events" based on the first quarter.

        First, the organization is increasingly standardized. So far, WRTC members have increased from 213 in the first quarter to 220; At the same time, we issued the General Plan on Further Improving the Service Platform System of the World Rural Tourism Conference (Working Manual), which clarified seven system plans, including the operation rules of the Conference members, the service methods of the Conference members, and the Special Working Committee for the Organization and operation of the Conference.

       Second, the conference platform has become increasingly active. With the CTS School as the platform for live broadcasting, 11 biweekly public interest live broadcasting courses were held. With the focus on brand cultivation and market expansion of "100 cities", regular promotion activities of "World Rural Tourism Conference Member Brand Marketing Month" will be carried out every month. Meanwhile, in April this year, the second quarterly working meeting of the Regional (branch) Secretary-general of the 2022 World Rural Tourism Congress was held.

       Third, the base construction is improving day by day. Through rural tourism international education center - township world school buildings have been put into use, the teaching and life four big functions, activities and research learning constantly improve, operating on the right track, and issued by the school propaganda handbook "township brigade, as members of congress to carry out various training, conference exhibition, provides a base security features.

       Ii. Assign work for the third quarter of 2022 for the World Rural Tourism Congress

       The 4th World Rural Tourism Conference will be held in Huzhou, Zhejiang province. Looking ahead to the coming third quarter, we will do our best to serve the sustainable and high-quality development of global rural tourism and fully implement the "four systems" of the CONFERENCE.

      First, comprehensively improve the service system for members of the World Rural Tourism Congress. The secretariat of the Conference will implement the Trial Measures for the Membership Service Management of the World Rural Tourism Conference, comprehensively build the talent cultivation system, industrial development system, brand promotion system, work exchange system and guarantee mechanism system of the World Rural Tourism Conference, and do a good job in the whole process. Through the member learning platform with the Rural Tourism School as the main body, we will conduct biweekly public benefit live lectures, centralized public welfare training and other all-round talent training, so as to comprehensively improve the rural tourism business literacy and management ability of the managers and employees of the conference member units. At the same time, the establishment of "day communication, ten-day live broadcast, monthly promotion, quarterly interaction, annual conference" efficient working mechanism, to achieve all-weather and normal interaction members.

        Second, comprehensively improve the brand promotion system of the World Rural Tourism Conference. To world town in rural tourism and rural tourism the world congress permanent site -- the country as the backing, the light of world conference on rural tourism, for total traction, in light of the country for the brand, to cultivate the characteristics of different levels of the rural tourism brand, especially the assembly members brand, organize various kinds of normal and abnormal country punters offline brand promotion activities, Comprehensively build the world Rural Tourism Congress member brand promotion system.

       Third, we will comprehensively improve the quarterly exchange system of the World Rural Tourism Conference. In order to comprehensively improve the international influence of the Conference and enhance the business level of members, we have established a system of quarterly business work interaction for members. In principle, it will be held in the middle of the last month of each quarter, and 5-6 members will communicate with each other. Later in this interaction, 6 members will share with each other. At the same time, in order to better serve the members, the standard and improve the overall quality of the contingent of secretary-general and service level, we will hold another quarter of each quarter, secretary general of the service member interaction, in the middle of the first month of each quarter, in principle, main purpose is to understand each branch of the recent work, all members are to help solve the problem. The two quarterly interactive meetings are the top priority for the conference to establish an efficient interactive mechanism. We should realize the mutual promotion of the two meetings and make the conference truly become a big platform for win-win rural tourism development. It is hoped that members can take the initiative to contact with the secretary-general of each region and the secretary-general of each branch of China region after the conference, and actively participate in the quarterly exchange of classic cases and submit applications.

         Fourth, comprehensively improve the academic research system of the World Rural Tourism Conference. With China Zhejiang Rural Tourism Research Institute and China Rural Tourism School as the main carrier, accelerate the formation of the global rural tourism planning and design, quality standards, talent team construction and other applied theoretical system. We are currently editing the book "Practice of Rural Tourism Planning", hoping to build this book into a classic book of global rural tourism planning. We also welcome members to actively provide cases, and jointly seize the academic highland of global rural tourism. At the same time, relying on the world rural tourism information data center, a comprehensive construction of the world rural tourism development index system and index reporting system. We will determine the monitoring sites among members. Members who are interested in becoming the monitoring sites of the Global World Rural Tourism Development Index should also apply actively. Application forms will be issued for details.

        We firmly believe that under the correct leadership of the presidium and Chairman He, let us work together to create the great cause of world rural tourism and achieve win-win development for all members of the Conference. Thank you!

         

世界乡村旅游人类命运共同体
Human Community of a Shared Future in the perspective of rural tourism
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