On April 18th, the 2025 World Rural Tourism Council Quarterly China Regional Branch Secretaries' Online Meeting was successfully held. This meeting focused on clarifying the responsibilities of the secretaries of each provincial and municipal branches and activating their leading role in member operations to promote the joint development of the rural tourism market and achieve mutual benefit and win-win results. The main venue of this meeting was attended by many guests including the Executive Chairman and Secretary-General of the World Rural Tourism Council, Gan Yongfu, the Deputy Executive Secretary Shen Xiaohong, and the Deputy Secretary-General and Secretary-General's Office Director Zhong Tingting. Online participation included the Executive Secretary of the World Rural Tourism Council Secretariat, He Li, the secretaries of the regional branches of the World Rural Tourism Council, the relevant responsible persons of the World Rural Tourism (Town) Travel Merchant Win-Win Alliance, and many other important guests and representatives of the World Rural Tourism Council. The meeting was chaired by the Deputy Secretary-General of the World Rural Tourism Council, Tao Peihong.

During the meeting, Secretary-General and Executive Secretary of the World Rural Tourism Council, Gan Yongfu, gave a comprehensive deployment of work. He emphasized the significance of the current development of the rural tourism market and provided clear guidance for the work of each branch based on the overall strategic planning of the council.

Secretary-General and Executive Secretary of the World Rural Tourism Council, Gan Yongfu, highly affirmed the work of the regional branches in the first quarter and raised higher expectations for future development. He pointed out that rural tourism is an important force for promoting rural revitalization and has great development potential. The council will fully support the work of each branch, provide more resources and platforms, and help everyone achieve greater breakthroughs in rural tourism. He emphasized that each branch should closely follow the strategic deployment of the council, actively innovate, continuously improve the quality and influence of rural tourism, make full use of the council's incentive policies, actively expand business, enhance the comprehensive benefits of projects, promote each branch to seek long-term stable cooperative relationships, jointly cultivate high-quality projects, and actively explore the innovation and breakthroughs of rural tourism projects, strengthen cooperation among regions and member units, and jointly promote the development of the World Rural Tourism Council.

The successful holding of this meeting has pointed out the direction for the development of the World Rural Tourism Council China Regional Branch. The World Rural Tourism Council will take the "Selected Excerpts of World Rural Tourism Council Incentive Policies" as the core, continuously activate the market vitality of each branch, deepen project cooperation, explore unique resources, innovate rural tourism products, improve the functions of the win-win platform, help the rural tourism industry develop vigorously, play a greater role in the rural revitalization strategy, and promote the World Rural Tourism Council to reach a new height.