On March 22, 2024, the World Rural Tourism Council (WRTC) and Asia-Pacific Rural Tourism Alliance (APRTA) Quarterly Business (Academic) Interaction Meeting was held in the International Conference Hall of the Countryside Tourism Academy (CTA), the World Rural Tourism Town (the permanent venue of the World Rural Tourism Congress) in Wuxing District, Huzhou City, Zhejiang Province, China.Francesco Frangialli, WCTC Vice-President and President of the European Region, Scott Supernaw, WCTC Vice-President and President of the Americas Region, Endalkachew Sime Degaga, Vice-President and President of the Africa Region, Peter Semone, Vice-President and President of the Asia-Pacific Region, Executive Vice President Secretary General, Shen Xiaohong, Secretary General, Europe Region, Michail Toanoglou, Secretary General, Africa Region, Samiha Chemli, Secretary, Americas Region, Alejandro Espinoza Arias, Secretary, Asia Region, Ratish Kumar, Founder, IndiGuide Asia Pacific Pvt Ltd, Alexandra Tosun, Tourism Enforcement Officer, Mauritius Tourism Board, Per Peru, Tourism Enforcement Officer, Mauritius Tourism Board, Mauritius Tourism Board. Perouvmal Narana Pillay, Tourism Enforcement Officer, Mauritius Tourism Board, Kadana Arachchige Madhushan Udayanga, Development Officer, Ministry of Tourism and Lands, Sri Lanka, Asia Pacific Region, all the Council members, members of the WCRT Academic Committee, all the members of the Secretariat, a total of 300 participants attended the meeting. The meeting was chaired by Mr. Gan Yongfu, President and Secretary General of the World Council for Rural Tourism (WCRT).  

The meeting was divided into two stages, namely, business exchange and academic interaction. The business exchange mainly consists of two stages: work report and regional exchange. Executive Secretary General He Li briefed on the completion of the work of the first quarter of WCRT 2024 and the work arrangement of the second quarter. Michail Toanoglou, Secretary General of Europe Region, Samiha Chemli, Secretary General of Africa Region, Alejandro Espinoza Arias, Secretary General of Americas Region and Ratish Kumar, Secretary General of Asia Region exchanged the business work of their respective regions.

Finally, Scott Supernaw, Vice President of the World Rural Tourism Council (WRTC) and President of the Americas Region, Alexandra Tosun, Founder of Asia Pacific IndiGuide Pvt. Ltd, Perouvmal Narana Pillay, Tourism Enforcement Officer, Mauritius Tourism Board, Africa, Kadana, Development Officer, Ministry of Tourism and Land, Sri Lanka, Asia Pacific Region. Arachchige Madhushan Udayanga conducted an academic exchange.