The world rural tourism conference has been successfully held for three consecutive sessions. It is an international event to promote the development of world rural tourism. In order to help develop the strategy of rural vitalization and promote global sustainable development, Rural Light of the World Rural Tourism Conference has been established since the starting from this conference. The election campaign is ongoing and strive to build a "global rural tourism Oscar". Meanwhile, the World Rural Tourism Conference will cultivate and create a group of gold medal cities, demonstration cities and excellent cities in rural tourism development among all the members of the conference, and award them at the World Rural Tourism Industry Leaders Summit. the Fourth World Rural Tourism Conference has 55 international members from 50 countries (regions); 125 members from 31 provinces (municipalities, autonomous regions, and special administrative regions) and 10  scholars & professionals.

The campaign has officially launched on July 29. The application time is by August 15 and the whole event will last until September 25 . The final results will be announced and awarded during the 4^th World Rural Tourism Conference. This event is jointly organized by the World Rural Tourism Conference and the Pacific Asia Travel Association (PATA). It aims to show the world typical cases of rural sustainable development and stimulate the modern development of global rural tourism.